For further information, please contact:

Dave Upton
Accommodation Guru
+61 2 9437-3347
Fax:     +61 2 9437 1232
Skype: daveupton99

Travel editors of newspapers and magazines - Media Release 19Nov 2007

New breakthrough travel booking software

A Sydney-based IT firm has launched, an online booking system that allows small businesses to effectively compete with major reservation sites. provides travellers with the same tools and conveniences offered by many of the popular accommodation websites. Features include first-screen availability and pricing comparison, last-minute booking options, and secure online credit card payments.

The product's creator makes its money by charging a nominal fee (A$3.85 or US$/Euro equivalent) for each booking and the charge is made to site visitors during the booking process.

How do we know it will work? The man behind it is Dave Upton who has an extensive background in small business and particular experience in the travel industry, most recently as Co-founder and Executive Director of Thus Dave Upton knows the travel business and, most importantly, its relationship with the internet.